What We Did
Sunny Dispo is a CBD brand, but they weren’t when they first contacted DAMN GOOD. They were seeking a brand name and identity. Something fun, and of course, memorable to help them enter a crowded market.
As it always does, the agency succeeded swimmingly, giving the brand a name that matched their product’s primary brand value, and developing a logo that perfectly captures the breezy, easygoing aesthetic of the brand.
The branding was then extended to the company’s product line, where each offering was uniquely branded and attractively packaged in color-and-icon-coded packaging.