Polo Club Boca Raton

What We Did

Branding
App Design
Web Design
Business Strategy
Content Developement
Digital Marketing

 

Completion Date

September 2018

The Partnership

Polo Club Boca Raton was a magnificent luxury country club community, with a much lower profile than desired. As the community’s Agency-of-Record, DAMN GOOD led Polo through a complete overhaul of the brand’s collateral, which included a multi-day custom photo shoot highlighting the many new amenities added in a recent renovation. At the same time, the Agency implemented a multi-faceted ad campaign that included TV spots, billboards, print advertising, and a digital initiative to engage northern audiences within their target demographic who were experiencing a particularly harsh and prolonged winter. At the end of the day, DAMN GOOD was able to make the phone ring, and help position Polo Club to optimize their buyer experience and sales funnels.