POLO CLUB OF BOCA BATON
Boca Raton’s Polo Club was a magnificent luxury country club community, with a much lower profile than desired. As the community’s AOR, DAMN GOOD led Polo through a complete overhaul of the brand’s collateral, which included a multi-day custom photo shoot highlighting the many new amenities added in a recent renovation. At the same time, the Agency implemented a multi-faceted ad campaign that included TV spots, billboards, print advertising, and a digital initiative to engage northern audiences within their target demographic who were experiencing a particularly harsh and prolonged winter. At the end of the day, DAMN GOOD was able to make the phone ring, and help position Polo Club to optimize their buyer experience and sales funnels.