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POLO CLUB OF BOCA BATON

Boca Raton’s Polo Club was a magnificent luxury country club community, with a much lower profile than desired. As the community’s AOR, DAMN GOOD led Polo through a complete overhaul of the brand’s collateral, which included a multi-day custom photo shoot highlighting the many new amenities added in a recent renovation. At the same time, the Agency implemented a multi-faceted ad campaign that included TV spots, billboards, print advertising, and a digital initiative to engage northern audiences within their target demographic who were experiencing a particularly harsh and prolonged winter. At the end of the day, DAMN GOOD was able to make the phone ring, and help position Polo Club to optimize their buyer experience and sales funnels.

Marketing Strategy Services

MARKETING STRATEGY

DIGITAL STRATEGY
INTEGRATED MARKETING COMMUNICATIONS
INTERNAL & EXTERNAL ROLLOUT PLANNING
MEDIA STRATEGIES
MOBILE STRATEGY

Creative Content

CREATIVE CONTENT

ANIMATION
SALES COLLATERAL
COPY & SCRIPTWRITING
MUSIC & VOICEOVERS
PHOTOGRAPHY & VIDEO
PRINT & DIGITAL DESIGN
SALES TOOLS

Brand

BRAND

BRAND POSITIONING
BRAND STRATEGY
BRAND DEVELOPMENT
BRAND ARCHITECTURE

Digital Marketing Services

DIGITAL MARKETING

DISPLAY ADVERTISING
EMAIL MARKETING
LANDING PAGE DEVELOPMENT
LEAD GENERATION
MARKETING AUTOMATION CONSULTING
PAY PER CLICK ADVERTISNG
PAID SOCIAL ADVERTISING
ANALYTICS AND DASHBOARDS

Web Design Services

WEB DESIGN

CONTENT DEVELOPMENT
LANDING PAGE DEVELOPMENT
INFLUENCER MARKETING
MULTI-PLATFORM STRATEGY
TREND MONITORING

Polo Logo
TEXTURE 1
BROCHURE 1
BILLBOARD
BIG BOOK
TEXTURE 2

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