THIS ENDS HERE VACCINE CAMPAIGN
What We Did
PRINT & DIGITAL DESIGN
UX & UI WEB DESIGN
Lock Your Meds is a public/private partnership founded in the wake of the devastating opioid epidemic, particularly in North Carolina. DAMN GOOD was tasked with creating the newest iteration of this campaign, which included crafting fresh messaging and creating PSAs for print, radio, video, and the web.
Remarkably, the agency’s first effort was deemed far too powerful, so a more reserved and accessible campaign was created in order to ensure that seniors and families would receive the message. The effort breathed new life into a long-running campaign, giving audiences a reason to revisit the vital message of safety for all.