What We Did

BRAND STRATEGY

CAMPAIGN STRATEGY

CAMPAIGN NAMING

SIGNAGE

PRINT & DIGITAL DESIGN

CONTENT DEVELOPMENT

PHOTOGRAPHY

VIDEO

AUDIO PRODUCTION

COPYWRITING

WEB DESIGN

UX & UI WEB DESIGN

 

Completion Date

AUGUST 2021

Lock Your Meds is a public/private partnership founded in the wake of the devastating opioid epidemic, particularly in North Carolina. DAMN GOOD was tasked with creating the newest iteration of this campaign, which included crafting fresh messaging and creating PSAs for print, radio, video, and the web.

Remarkably, the agency’s first effort was deemed far too powerful, so a more reserved and accessible campaign was created in order to ensure that seniors and families would receive the message. The effort breathed new life into a long-running campaign, giving audiences a reason to revisit the vital message of safety for all.