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KROMA Cosmetics

Cosmetics company KROMA faced an uphill challenge in entering a crowded market dominated by fortune 500 companies and well-known brands. Which is precisely why DAMN GOOD convinced them to take a bold approach in its rollout strategy, and challenge the way competitors showed their product. Rather than simply show models wearing makeup and holding bottles of product, the agency directed a photoshoot that showed color-coordinated close-up images of the makeup crushed and mixed against a white background. The effect was stunning, especially in print ads appearing next to competitors in beauty magazines. The campaign was so effective, that within a year, several of the industry’s biggest brands were imitating it.

Marketing Strategy Services

MARKETING STRATEGY

INTEGRATED MARKETING
INTERNAL & EXTERNAL ROLLOUT PLANNING
MEDIA STRATEGIES
TREND MONITORING

Marketing Strategy Services

BRANDING

BRAND STRATEGY
POSITIONING
BRAND DEVELOPMENT
BRAND ARCHITECTURE
NAMING CONCEPTS
CUSTOM LOGOS & ICONS
SIGNAGE & ENVIRONMENTAL DESIGN

Creative Content

CREATIVE CONTENT

COLLATERAL
PRINT & DIGITAL DESIGN
SALES TOOLS

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Kroma Call Outs
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