What We Did
Video / Photography
Roll Out Strategy
DAMN GOOD had only been working with Carefield (a health industry company that we also named) for less than a year when the company challenged the agency to create a new brand. The brand would need to appeal equally to senior centers and to SMEs in the business world, a rather uncommon mix of targets for a brand.
As it always does, DAMN GOOD followed through with exhaustive name and URL research, before settling upon the name KeyLife. An iconic brand and messaging was then built around the name, and foundational design for both print and digital collateral were developed in preparation for the brand’s eventual launch.