What We Did

BRAND STRATEGY
POSITIONING
REBRANDING
BRAND DEVELOPMENT
CUSTOM LOGOS & ICONS
COLLATERAL DESIGN
CONTENT DEVELOPMENT
PHOTOGRAPHY
VIDEO PRODUCTION
SCRIPT WRITING AND COPYWRITING
RESPONSIVE WEB DESIGN
UX & UI WEB DESIGN

The Partnership

Infinity Sales Group is a large South Florida marketing partner to some of the world’s biggest brands. Providing direct-to-consumer sales through their Boca Raton call center, the company is very results-driven, a fact that DAMN GOOD was careful to capture when the agency was engaged to help them rebrand.

The agency advised Infinity that the shorter initialism ISG would help the brand take on a more modern and corporate identity. This ethos was then matched in the remainder of our brand development work.

The nature of ISG’s business necessitates that their website perform double-duty, providing marketing support for potential client partners while simultaneously recruiting sales associates. DAMN GOOD not only developed ISG’s website, but also produced a fun and informative video that works equally well at both tasks while showcasing the new brand.